Microstrategy is a business intelligence (BI), enterprise reporting, dashboard, and OLAP (on-line analytical
processing)software vendor.
MicroStrategy’s software allows reporting and analysis of data stored in
a relational database, multidimensional database, or flat data file. BI
software helps companies understand and make sense of the data they collect, in
order to make more strategic business decisions.
MicroStrategy
describes its core reporting software as having a “ROLAP” or Relational Online
Analytic Processing architecture, and specializes indecision-support
systems that
run against very large databases or data warehouses. It also supports “MOLAP” or Multidimensional Online
Analytic Processing, for reporting and analysis of data stored in
multidimensional cubes or databases like Microsoft Analysis Services SAP BW IBM Cognos and Oracle Essbase.
MicroStrategy
provides an integrated platform for business intelligence applications. The
company has entered into the mobile BI market with products such as MicroStrategy
Mobile and MicroStrategy Mobile Suite. As with its other BI
offerings, MicroStrategy has
included protections for platform and user data through features for device,
data, authentication, authorization, and transmission security. MicroStrategy
has also been recognized as one of the earliest adopters of the iPad in its workforce, using 2,300
iPads within the company in 2011.
Beginning
in 2011, MicroStrategy expanded its focus to the social media market with the social
applications Alert, Emma and Wisdom. These apps are built
on MicroStrategy Gateway technology, which integrates enterprise
applications with the Facebook social graph for rich CRM information.
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